Pricing built for clear identity rollouts.
Pick a plan that matches your stage. Upgrade or downgrade as the roadmap changes while keeping every identity path intact.
Joining a project? Create a platform account to manage memberships across workspaces.
Choose the plan that fits your rollout.
Start with the essentials, then add controls and guarantees as you grow.
$0
Run a full tenant flow with core auth, sessions, and event webhooks.
- Core auth + sessions
- Social login (Google/Apple) + OIDC (prod only)
- Notifications: Email
- Audit logs: 7 days
- Event webhooks
- 5,000 MAU included
Credit card not required.
$19 / month
Add more projects, higher messaging limits, and medium throughput.
- 10 projects + 1 custom domain
- 25k MAU included + $0.015/MAU overage
- Social login + extra providers + OIDC (SSO-ready)
- Notifications: Email+App
- Audit logs: 30 days
- 10,000 campaign emails + $0.0008 overage
- 250 SMS included + $0.015 overage
- Loyalty add-on $0.040 / 1K events
Credit card not required.
$99 / month
Audit trails, advanced analytics, and higher messaging limits.
- Unlimited projects + 5 domains
- 100k MAU included + $0.010/MAU overage
- Social login + extra providers + OIDC (SSO-ready)
- Notifications: App+Webhook
- Audit logs: 90 days
- 50,000 campaign emails + $0.0005 overage
- 1,000 SMS included + $0.010 overage
- Loyalty add-on $0.035 / 1K events
Credit card not required.
Contact sales
Dedicated throughput, enterprise analytics + export, and 24/7 support.
- Unlimited projects + custom domains
- 500k MAU included + volume discount
- Social login + extra providers + OIDC (SSO-ready)
- Notifications: Custom
- Audit logs: 1 year + SIEM
- 200,000 campaign emails
- 5,000 SMS included + custom overage
- Dedicated webhook throughput
- 24/7 support
- Loyalty add-on $0.030 / 1K events
Credit card not required.
Add-ons for extra capacity.
Extend messaging, throughput, and capacity with focused add-ons when you need them.
Campaigns Add-on
Scale outbound campaigns with higher caps and additional sends.
- Lift active campaign limits when you scale.
- Email packs like +50K or +250K per month.
Loyalty Add-on
Activate loyalty programs tied to identity, usage, and retention.
- 365-day loyalty history retention.
- Usage-based pricing on loyalty events (earn, spend, reversal).
Pricing per 1K events: Green $0.040, Yellow $0.035, Red $0.030.
Extra Projects + Custom Domains
Expand Green beyond the included project count.
- +1 project per add-on.
- Each extra project includes an extra custom domain.
Yellow and Red already include unlimited projects.
SMS Add-on
Overage pricing for teams that need more SMS volume.
- Green: $0.015 per SMS overage.
- Yellow: $0.010 per SMS overage.
Red pricing is custom.
How Lamba runs identity, step by step.
Start with authentication and authorization, then layer in audit trails, campaigns, webhooks, and loyalty without losing tenant context.
Authenticate users
Sessions, tokens, and tenant-aware identity start here.
- Issue session-aware tokens tied to tenant + project context.
- Separate sandbox and production projects from day one.
Authorize access
Policies and roles keep every request scoped.
- Role + policy checks gate tenant and environment boundaries.
- Permissions stay consistent across projects as teams grow.
Audit every action
Traceability stays built-in for regulated workflows.
- Audit trails capture who did what and when.
- Retention scales with plan and add-on choices.
Campaigns at scale
Launch outbound messaging with clear limits.
- Campaign email + SMS capacity stays visible.
- Overage rates are published on paid plans.
Webhooks keep systems in sync
Events flow to your stack with dependable delivery.
- Retryable webhooks and delivery status per event.
- Throughput upgrades are available for higher volume.
Loyalty tied to identity
Rewards and tiers stay connected to the same core.
- Tenant + project context keeps loyalty rules consistent.
- Campaigns and rewards stay aligned in one system.
Compare plans at a glance.
See how limits, retention, and support scale across each tier.
Scroll horizontally to compare plan columns.
| Feature | Free $0 | Green $19 / month Launch Offer$39 | Yellow $99 / month Launch Offer$199 | Red Contact sales Launch Offer |
|---|---|---|---|---|
| MAU Included | 5,000 | 25,000 | 100,000 | 500,000 |
| MAU Overage | No | $0.015 | $0.010 | Volume-discount |
| Transactional Email | Yes | Yes | Yes | Yes |
| Campaign Emails / month | 0 | 10,000 | 50,000 | 200,000 |
| Campaign Email Overage | No | $0.0008 | $0.0005 | Included |
| SMS Included | No | 250 | 1,000 | 5,000 |
| SMS Overage (per SMS) | No | $0.015 | $0.010 | Custom |
| Loyalty Add-on (per 1K events) | No | $0.040 | $0.035 | $0.030 |
| Custom Domain | No | 1 | 5 | Unlimited |
| Private Project Count | 0 | 3 | Unlimited | Unlimited + org isolation |
| Project Count | 2 | 10 | Unlimited | Unlimited + sub-tenants |
| User Import | No | Yes | Yes | Yes + streaming |
| Social Login (Google/Apple) | Yes | Yes | Yes | Yes |
| Extra Providers | No | GitHub, Facebook, X, Discord, LinkedIn, Steam, Epic Games, Microsoft, Yandex, Xiaomi, Huawei, WeChat, QQ Connect, LINE Login, Kakao | GitHub, Facebook, X, Discord, LinkedIn, Steam, Epic Games, Microsoft, Yandex, Xiaomi, Huawei, WeChat, QQ Connect, LINE Login, Kakao | GitHub, Facebook, X, Discord, LinkedIn, Steam, Epic Games, Microsoft, Yandex, Xiaomi, Huawei, WeChat, QQ Connect, LINE Login, Kakao |
| Segments | 1 | 1,000 | 5,000 | 10,000 |
| Active Campaigns | 2 | 8 | 60 | 1,000 |
| Notification Channels | Email+App | App+Webhook | Custom | |
| Analytics | Basic | Standard | Advanced | Enterprise + export |
| Audit Log Retention | 7 days | 30 days | 90 days | 1 year + SIEM |
| Webhook Throughput | Low | Medium | High | Dedicated |
| SLA | None | None | 99.5% | 99.9% |
| Support | Community | 48h | 24h | 24/7 |
Desktop shows the full matrix.
Need more detail? See pricing FAQ.
- Free plan for prototypes.
- Paid plans include sandbox + prod.
- Overage rates published.
- Upgrade/downgrade anytime.