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Use case / B2C Apps

Identity and lifecycle context for consumer apps and communities.

Help people join quickly, return safely, manage sessions, and receive lifecycle experiences grounded in consent-aware identity context.

Fast join flows

Social login

Audience context

Retention signals

A consumer app path from first join to retained relationship.

Keep onboarding, membership, session state, and lifecycle activity connected so growth does not drift away from trust.

01

App

Start from the product experience people are trying to enter.

02

Audience

Ground lifecycle activity in consent-aware user and Project context.

03

Members

Let people manage identity, memberships, and return paths from one account.

04

Lifecycle Events

Attach sign-ins, sessions, and product moments to the same relationship.

05

Retention

Build relevant experiences without separating growth from policy.

Low-friction entry

Email, SMS-ready, and social sign-in paths can land in one account model instead of separate app-specific identities.

  • Hosted login
  • Social providers
  • Public Project entry

Lifecycle context that stays legible

Audience and campaign context work better when membership and session state stay close to the user relationship.

  • Lifecycle events
  • Audience context
  • Session state

Trust-first retention

Retention workflows can pair personalization with visible policy, revocable sessions, and auditable changes.

  • Consent-aware policy
  • Session control
  • Auditability
B2C Apps

Start with the app relationship you want to keep.

Create a workspace and connect your first consumer Project with login, session, and lifecycle context already aligned.

  • Fast join flows
  • Social login
  • Audience context
  • Retention signals